Themes indicate high-level attributes of your strategy. Many organizations initially build their strategies by stating their major themes (for example, consistently high market share or world-class customer service) and then creating objectives representative of their themes.
If you are using themes, they are displayed as color keys on the PMF Strategy Map. While you are editing a strategy in the Strategy Map, you can assign themes to objectives using paint-like actions. Themes are located as the bottom element in the scorecard tree.
You can also click New to create a new theme.
If you are creating a new theme, select the desired scorecard from the Scorecard drop-down menu. For existing themes, the Scorecard name cannot be edited.
The Strategy Map refreshes updating colors, trends, and active status indicators. You may notice some or all of the following:
Click an objective representative of the theme, such as Customer returns down. A halo of the applicable color appears around the objective, as shown in the following image.
You can go back into the Strategy Map at any time and change the strategy. When you change your Strategy Map, the views change to reflect your changes. Your Strategy Map controls how everything in PMF is linked together.